Self Revolutions Assessment | Full Stack Developer Project

Self Revolutions Assessment System

Complete conversion funnel built as a full stack developer project combining Google Apps Script, Mailchimp automation, and payment integration. Automated quiz assessment scoring responses across 5 psychological categories, triggering personalized email sequences and discovery call bookings.

What It Solves:
- Google Forms-based Core Self-Awareness Assessment with automatic scoring across 5 categories (Perception Gap, Autopilot Patterns, Attachment Grip, Identity Fracture, Stagnation)
- Personalized results email sent automatically based on user responses
- 7-email welcome sequence automation via Mailchimp with strategic timing (spaced over 3 weeks)
- Calendly integration for automated discovery call booking from quiz results page
- Responsive iframe embedding on landing page with brand styling (#8512FF primary color)
- Newsletter signup form with GDPR compliance and custom HTML/CSS

Tech Stack:
Google Apps Script, Google Forms API, Mailchimp Customer Journey automation, Calendly API, HTML/CSS, JavaScript form validation, responsive iframe design

Key Technical Wins:
- Automated scoring algorithm calculating weighted responses across 5 psychological dimensions
- Google Apps Script execution handling form submissions with error recovery
- Column indexing system for reliable data extraction from form responses
- Email merge tags ({{FNAME}}) for personalized automated sequences
- Mailchimp Customer Journey configuration with conditional timing delays
- Cross-domain iframe communication for seamless embedding
- Mobile-responsive quiz interface with progress indicators

Scale:
Production lead generation system converting subscribers to discovery calls. Active newsletter with automated nurture sequence guiding users through STU Framework education to assessment completion. ``` **Excerpt:** ``` Complete lead generation funnel built by a full stack developer: Google Forms assessment with automated psychological scoring, 7-email Mailchimp sequence, Calendly booking integration, and responsive landing page implementation.